In the past, we've talked about specific strategies one can take to increase their SEO ranking, such as blogging and conducting keyword research. And while these are two great ways of improving your site's SEO, there is one strategy we've failed to discuss before: using links in your content. Whether it be outbound or inbound, you are significantly improving your site's overall SEO ranking no matter what kind of link you use. Links directly impact the amount of traffic your site generates and how many users flock to specific pages on your site or other sites.
Each type of link has a specific role solely designed to improve your site's SEO ranking. For most search engines such as Google and Bing, links are primarily used as a ranking factor to determine a website's SEO ranking. For those unfamiliar with the term, a link or hyperlink is a clickable object on a webpage that directs a user to a new page. These links make it easier to jump from page to page on a single site or to jump from one site to another. Here's how to increase your site's SEO ranking using links.
Internal Links
As you may have guessed from above, there are different types of links a website can use within its content. One of these forms you've already seen right here in this very blog. Internal links are links used to take users to other pages on your websites. For example, you may notice that the words "blogging" and "keyword research" are highlighted in the top paragraph of this blog. Make no mistake, this is done entirely on purpose. These internal links are used to take users (you) to other pages on the website that may have information related to the content on the original page. Internal links are mainly used to generate website traffic while also enticing your users to search deeper into your website.
Inbound Links
On the opposite end of internal links are inbound links. Inbound links are links that come from other websites that direct traffic and users to your website. In other words, they are links found on other sites that bring new users to your site. Inbound links have a direct impact on your site's SEO ranking because they imply that your website is a direct authority on a certain subject or topic. While search engines don't treat all inbound links the same, websites that receive more inbound links are more likely ranked higher than websites that receive less.
Outbound Links
The last type of link on our list is the outbound link. As their names would imply, outbound links are the complete opposite of inbound links as they are links you put on your website to direct your website's traffic to a separate site. While outbound links have the least impact on your SEO ranking out of other links, they are crucial when it comes to blogging. Outbound links prove that you get information from reliable and concrete sources instead of simply just pulling everything out of thin air. This, in turn, develops a trustworthy relationship between you and your users.
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