In today's day and age, most business communication is done through email. On average, we all receive around 90 emails each and every day. Fifty of these are personal messages such as friendly reminders of doctor appointments, forwarded memes from friends, and even promotional advertisements from local stores. The other 40 emails consist of business-related figures and statistics that help you further your business. And with so many emails circulating around the internet, it can be a bit challenging to get people even to open your emails, let alone read the entire thing. This is where perfecting your email's subject line comes into play.
Writing the perfect subject line is not as easy as it sounds. For those of you who are unaware, a subject line is a line of text that appears in your subscriber's inbox before they can even open the email. Subject lines are usually brief introductions of what your reader should expect from your email. These lines are typically short and to the point while containing personalization tokens that are pertinent to your subscribers. Here are a few strategies you can use in order to write the perfect subject line.
K.I.S.S. (Keep It Simple Stupid!)
Nobody wants to read a whole novel when they open your emails. So why would they want to read one long, convoluted subject line? Readers are more likely to cut off your emails when the subject lines are too long. Keeping your subject line short, concise, and to the point is the only way you will attract your subscribers to read your emails. A good rule of thumb is to keep your subject line under 50 characters. This gives you enough length to make an engaging and attractive subject line without playing with your reader's patience.
Make Your Readers Feel Appreciated
Nobody is going to do business with your company or brand if they don't feel appreciated. Making your consumer base feel valued and appreciated is the best way of gaining their steady business for the years to come. This same principle can be applied to writing your subject lines for your emails. Phrases like "An exclusive offer for you" or "For our beloved customer only" are great examples of subject lines that will make your reader for welcomed and valued.
A/B Test Your Subject Lines
In the past, we've spoken extensively on the process and benefits of A/B testing. Usually, A/B testing is conducted whenever your site is about to launch a new landing page. This is done to evaluate the effectiveness of your page and whether or not it will be successful. But landing pages are not the only thing that an A/B test can be used for. Conducting A/B tests for your subject line is an excellent way of determining how effective and engaging your subject line is. This can also give you the opportunity to come up with alternative subject lines that may be more effective for the overall purpose of your email.
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