Inbound marketing is like a magnet; it pulls people into the website. It provides relevant content to the user, ensuring that there is adequate brand advocacy. Inbound marketing is what nurtures a user’s journey to working with a company.
If marketing is not your cup of tea, then inbound marketing can be really confusing. There are many parts of inbound marketing, including lead generation, landing pages, CTAs, and the buyer's journey, just to name a few.
With all these moving parts, it becomes hard to keep up with everything. When dealing with inbound marketing, it is best to break down each element and find an understanding of it. One of the most popular and important inbound marketing tools is SEO.
Search Engine Optimization
For years now, Search Engine Optimization (SEO) has helped many marketers achieve a better search engine ranking. SEO is and will continue to be the best way to reach consumers and is an excellent arsenal against competitors. Google is always trying to advance its algorithms, putting in 500 to 600 updates per year.
This means that the standard techniques will not do, and your website needs to be up to code. If your company is carrying out inbound marketing, you must stay on top of your SEO game.
SEO and Inbound Marketing
SEO is an integral part of inbound marketing; it is a great way to ensure success. SEO makes your site quickly accessible when users search for specific terms online. It is, therefore, the most vital inbound marketing tool for attracting users to your site.
There are two main reasons why SEO is so vital to inbound marketing. These two reasons are also specific ways in which SEO works with inbound marketing.
- Content- Content is what drives inbound marketing, and a big part of SEO is content. Content and SEO are a married pair that cannot be separated. Google now prioritizes the user over the search engines, and to maintain a good ranking, your content needs to be relevant and useful to the user. Consistent and relevant content creation is essential to inbound marketing, and it is driven by SEO.
- Site Traffic- The first process of inbound marketing is to attract website visitors. SEO does exactly that. SEO has a significant role to play in the four main phases of inbound marketing; attracting, engaging, converting, and delighting. However, it is most prominent in the attracting phase. On-page and Off-page SEO attract visitors to the website and enables users to start their buyer journey.
Inbound marketing is a great way to reach users and keep them there. If you are relatively new to inbound marketing, it can be overwhelming to go through each tool and focus on all the elements. A great place to start would be by focusing on SEO.
It is necessary for your website even without inbound marketing, and will significantly assist the process. When in doubt, ensure that you seek the help of SEO experts to assist you through SEO practices.
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