What is Local SEO?

SEO (Search Engine Optimization) is everything when it comes to digital marketing. It’s how your website gets clicks, it’s how your social media gets followers, it’s how your e-commerce store makes sales, and so on. SEO is the process of receiving traffic from free, organic search results on search engines, like Google and Yahoo. This is where web pages and other content such as videos are shown and ranked based on what the search engine believes is most relevant to users. There is another type of optimization that differs from organic search: Local SEO. Here’s what Local SEO is and how it can help your business.

Overview of Local SEO

Local SEO as opposed to standard SEO is all about optimizing your website to rank better for a local audience. Being on the web gives you the chance to target the entire world. However, if your true target audience is only located in the city you are located in, you should optimize for that area specifically. The easiest way to do this is to make sure your address is included on your website and it’s correct. That’s just the beginning though. It’s also really beneficial to make sure your information is consistent across all platforms. In the end, the real key to Local SEO is to produce content that is relevant to that area.

What Steps Can You Take?

There are several ways you can make sure your website is optimized for Local SEO capabilities. To start, make sure your contact information is prominently displayed on your site. This includes business name, phone number, and address. You can also include your email. If you have a mobile-friendly website, you can enable the phone number to be clicked, which sends it to a phone app ready to be dialed. Another way to improve SEO is to create a review or testimonial page. Having reviews listed from previous customers serves as a trust signal for search engines, and verifies that you are an authentic business.

In addition, enabling a Google My Business account can be beneficial in improving your ranking. The site allows you to collect and respond to any reviews you receive, as well as gives you an option to have a detailed business profile.

What Are the Benefits?

Incorporating Local SEO into your search strategy can be a huge boost to your overall marketing campaign. No matter the size of your business, there are multiple benefits associated with adding Local SEO. These include:

• Increased Visibility. You have a higher chance of getting your listing seen by people in your area that are interested in your products or services. If done correctly, your listing could rank highly on a search site. Having more visibility with your ads can lead to higher traffic as well as sales.
• Higher Levels of Trust. Including local content in a campaign allows your business to be viewed as trustworthy and as an authority in your community. As you rank higher, you become more of a source for your company. Obtaining reviews can also help with driving trust between you and potential
  customers.
• Better Brand Recognition. As your listing pops up for searches based on your business, people become more aware of your brand, even if they don’t click on your ad. Once they do click, you can ensure there is compelling content on your site that encourages visitors to learn more about your company.
• Help Compete with Other Businesses. As SEO continues to grow and evolve, it provides an opportunity for businesses to get ahead of the competition by using newer outlets. Whether it’s voice search, Yelp, or other sources, being able to adopt these technologies early and use them in your marketing can give you an edge over your competitors.

Local SEO With Precision

There’s a lot to know when it comes to Search Engine Optimization both locally and globally. Having a professional team with you that knows how best to implement Local SEO can help improve your marketing strategy. That’s why Precision Creative offers the Local Precision package. Local Precision can make sure your information is consistent across the platforms that matter to you. If you’re ready to take your website to the top of any search engine, then contact us today.