In a world where most users block ads and unsubscribe from email newsletters, it can be a struggle for companies to get attention through traditional marketing methods. Instead, most businesses have switched to a strategy that focuses on finding great clients, providing useful content, and developing meaningful customer relationships that last. This process is known as inbound marketing. But how does it work and how can it benefit your business? Here’s what to know about inbound marketing.
An Overview of Inbound Marketing
Inbound marketing, as a definition, is the art of bringing the customers to you. Your ideal clients already exist and are looking for your product; they just need a reason to pick your company out of the crowd. Riding on this assumption, inbound marketers work to create channels through which clients can find your business. A complete inbound marketing strategy involves getting the attention of new audience members, explaining the value of your service, and closing the sale with any qualified leads.
There are many ways to successfully run an inbound marketing strategy. Whether it’s content marketing, blogs, search engine optimization, social media, or another method, the primary goal is to make people aware of your brand as well as the services you provide. Most digital marketing tactics can be classified as inbound marketing. Depending on the needs of your business, your inbound marketing strategy might involve:
- Optimizing your site for search engines
- Establishing an identity on social media
- Blogging about industry topics and news
- Holding webinars to explain your products
- Creating eBooks and video tutorials
Providing Real Value
An inbound marketer’s core philosophy is that audiences respond to real value. If your content is interesting, people will come. And if your services are valuable, those same people will become your new clients.
Digital content is one of the easiest ways to provide tangible and searchable value. This is why so many inbound marketing campaigns center around blogs, articles, videos, and eBooks. The value provided can be informational, entertaining, or somewhere in between.
There is evidence of the role inbound marketing has in increasing value for businesses. In a recent study, incorporating inbound marketing into a marketing strategy leads to more than double the number of monthly leads and site visitors, as well as a higher customer conversion rate.
Informing Your Clients
A great inbound marketing campaign educates your audience. By the time they’ve made it down the marketing funnel, your clients will know what services you offer, how your industry works, and why they should choose your company instead of the competition.
This process gives your audience the chance to make engaged and informed purchasing decisions. In turn, your company is connected with the types of clients you value the most. Because inbound marketing strategies are mutually beneficial, they tend to create positive client relationships that last longer and result in more value for everyone involved.
Attract Your Audience with Precision
From establishing an online presence to bringing in new traffic, inbound marketing is essential for the success of a modern business. The team at Precision Creative can help you develop a comprehensive inbound strategy that brings the customers to you; reach out to get started.