When it comes to social media, image is everything. A great caption can be attractive for site users, but a captivating image can make them stop scrolling and learn more about what you have to offer. You may be using social media to sell a product, offer a service, or let people know about your brand. Whatever brought you to social media, having quality photos in your feed can provide huge benefits towards your key goals. Here are some of the main practices to consider when choosing images for your posts.
Choose the Right Size
Every social media platform is different. This is especially true when it comes to image sizes. If an image is too big, some content may be lost. If it’s too small, readers may have issues viewing the image, or it may be edited to meet specifications. It’s helpful to go through the image rules for each platform you intend to create posts on.
Decide What the Image Should Do
When designing a graphic, you may not initially think of what its goal will be. However, it can be a great method for designing an image to match. For example, if you want your image to gain additional followers, increase engagement, or get more traffic, you can tailor elements of your graphic that align with these goals. At the same time, you want to focus on one goal per image, as trying to do multiple things may lead to confusion among readers.
Make It Unique
Once you decide on a graphic to use, the last thing you want is for it to be in use by another business. While there will likely be some similarities, you want graphics that explain what makes your business stand out. Make sure that you do the research to ensure your image isn’t in place somewhere else. In addition, review the colors used in the graphic to ensure that they best reflect your brand.
Add to the Image
If you want to add text to a background graphic, that concept has its rules for success. The biggest key is to remember that less is more. Make sure that any added text is bold, concise, and straightforward to the message you want to convey. In addition, the graphic should have a good image-to-text ratio, which can vary depending on where you want to post the graphic. Any text you add should improve your graphic instead of obscuring it.
Including images can be a great way to enhance your marketing strategy. When done correctly, you are able to display the uniqueness of your brand as well as have a way to drive traffic and awareness.