You likely know that a quality email campaign can be a major benefit to your overall marketing strategy. Whether it’s a newsletter or alerts highlighting specific offers, a quality email can drive traffic and awareness of your brand. The elements of a successful campaign evolve over time as newer technologies and strategies develop. Knowing how to incorporate these methods will help you create emails that will increase visibility and drive traffic. Here are some options to consider.
Segment Your Email Database
Depending on what content you want to send, you may want to consider splitting up addresses to tailor messages. This can also be beneficial if you want to reach people at various stages of the buying process. You can split up recipients based on areas such as demographics, location, website activity, and more. The process helps you develop content that is of most relevance to your customers, increasing the likelihood that they eventually purchase from you.
More Transparency
In recent years, consumers have made more of an effort to know the story behind the brands they shop from. This results in an increased need for social responsibility from companies. How your clients sign up for emails plays a role in this. You shouldn’t use sneaky tactics to get clients to join an email list. Two practical options are to enable double-opt-in for signing up and send a follow-up message for confirmation of the types of messages they want to receive.
Have Solid Subject Lines
Creating a solid email means very little if the subject line isn’t catchy enough to make your readers want to open it. There are a number of tips you can use to draw your audience’s attention. To start, keep the subject relatively short; experts suggest between 30 and 50 characters. You also want to avoid phrases a user may view as spam, such as Cash, Quote, or Buy now.
Add Personalization
One of the latest trends in email marketing is personalizing messages for customers. It can be beneficial to do so, as it can help make customers feel valued, encouraging them to work with a brand more often. You can recommend individual products based on the address list you use and create emails based on certain behaviors, like abandoning a shopping cart.
As email marketing evolves over time, it becomes important to keep up with these trends and learn how to best incorporate them into your own campaign. By doing so, you are able to create content that your customers will want to open and subscribe to.