Ever since the creation of the internet, we've become dependable on emails to keep us in touch with one another. It's how we can have an instant conversation with our cousins that live on the other side of the country or how we can sell our products or services to someone across the world. The use of email has given us the power of instant communication. But there's something we rarely think about when it comes to email: email marketing.
As its name suggests, email marketing is the use of emails to market your brand or business. It's a relatively simple concept that takes a lot of skill and a lot of knowledge to master. And to make things more convoluted, there are a variety of forms of email marketing. From sponsorship emails to transactional emails, the number of types can be a bit intimidating when you first take it all in. Here are a few forms of email marketing you need to know for a successful email marketing strategy.
Welcome Emails
Let's begin with the most basic form of email marketing: the welcome email. This is the initial contact between you and a prospective consumer. While this may sound like a reasonably straightforward walk in the park, the welcome email may be the most crucial email you'll ever send. This is where you make your first impression, and we all know that a first impression can make or break us. Most people think that a welcome email must include some sort of sales pitch for their product or service. DO NOT DO THIS. A welcome email is just that, a welcoming. It's where you introduce yourself to prospective clients. Yes, let them know what you do and why you do it. But don't try to sell it already. When it comes to welcome emails, keep it simple and keep it light.
Dedicated Emails
Another straightforward email marketing strategy, dedicated emails stay focused on a single offer or service. You could say that they are dedicated to that offer. Sorry, bad joke. These kinds of emails provide a distinct and clear call to action that leads your reader to fulfill this action. Whether it be something as simple as watching a testimonial video or something as serious as making a purchase, dedicated emails are solely designed to get your users or readers to fulfill some sort of action.
Brand Story Emails
Every business has a story. Something that sets them apart from all the rest. And it's only human nature to want to be told this story. This is where brand story emails come into play. As the name implies, brand story emails tell your reader about your company's brand and background. This is where you get into the meat of what you do and why you do it. You should also make it clear what sets you apart from your competitors. Brand story emails give you the opportunity to form an intimate connection with your users and clients by opening up. This, in turn, will lead to brand loyalty and thus increasing your consumer base.
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