Tips for a Good E-Commerce Website
If you have a business dedicated to creating products, you are likely thinking of ways to how to make them available for purchase. From an internet standpoint, there are two distinct options: you can sell on a marketplace or you can set up an e-commerce website. Increasingly, people are opting to build their own site. The belief is that having a website will serve as an easy way to market their items. However, without the right tools or techniques, it can be a more complicated process. Here are some tips to make sure your site is ready to go.
Work to Keep it Simple
It can be tempting to load a website with flashy graphics or other elements thinking it will help you stand out. The truth is that by overdoing these features, it’s more likely that customers will be drawn away from your site. When it comes to e-commerce, simpler is always better. Designing your e-commerce website means viewing it how you would want a potential customer to view it. This means having your content be easily scannable and readable, with product categories that are simple to navigate. In addition, the products you have should come with a clear description of what is offered.
Create a Pop-Up at Launch
One of the more recent trends of e-commerce websites is having a pop-up appear once the page is loaded. The main reason for this is that it gives businesses a chance to market to a potential client later on if they are not ready to purchase initially. The two main keys are to ask them for an e-mail address immediately and to offer something in return, such as a discount on a future purchase.
Use Multi-Platform Design
As technology advances, people don’t just search for things to buy on a standard computer. They are increasingly using laptops, tablets, and smartphones to make purchases. Having a website that is adaptable across platforms ensures that you can reach customers no matter what device they use. Your site should adjust screen size based on the device when loading, with images appearing properly. In addition, loading should be fast. If it takes too long for your site to load, it could give a chance for users to look negatively at your website, and potentially your brand.
Let Your Colors Stand Out
There are many ways you can highlight the primary features of your site. One of the easiest is by having a color palette that emphasizes these features. Using distinct colors can help indicate which links and pages are the most important on your site. For those that are less important, you can use a more neutral color. This also includes calls to action. From a design perspective, having a style guide can be beneficial in determining a color scheme that will help make your site eye-catching.
Fast and Effortless Checkout
Once a customer has decided on what they want, you want to ensure they know how to buy it. The last thing you want to do is to make it difficult to go through the checkout process. You can give customers the opportunity to check out their purchases as a guest. In addition, use as few data fields as possible, with these fields clearly labeled with what is needed. One of the biggest things you can do is to be upfront with any additional fees, like taxes and shipping. If a customer goes to confirm their purchase and sees a higher total than what was listed, they may be more likely to abandon their cart and go elsewhere.
When set up correctly, an e-commerce site can be a huge benefit for businesses of any size. As long as you know the elements to focus on when building your site, you can attract new customers and provide them with a clear understanding of the products and services you offer.