Blog & Case Studies

Sticking The Landing: How To Make A Great Landing Page

Posted by Precision Creative on Dec 18, 2020 10:08:25 AM
Precision Creative

In digital marketing, nothing's more important than having a compelling and engaging landing page. It's the page where your most important call to action will be presented and displayed. The page that everything relies on. Sounds pretty important, right? That's because it is. A landing page is a standalone web page that is exclusively used to promote a marketing or advertising campaign. Users are usually brought to this page by an email or ads from any social media outlet. 

In contrast to other web pages, landing pages are constructed with the goal of having the user partake in some call to action. This could be signing up for a weekly newsletter or having them purchase an item or service. Most business and traffic occurs through this page, so it is absolutely imperative that your site crafts an effective and compelling landing page. Here are a few tips on creating the perfect landing page.

 

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As Pretty As A Pearl: Having A Clean Design 

Everyone likes something pretty to look at. It's only human nature to be attracted to something that catches the eye. This is no different when it comes to web page design. Nobody wants to go through a website that has an awful and repelling design. It's like living in a house with an unkempt yard and peeling paint. One of the main reasons users leave a site after the first page is because of the site's less than impressive design. This includes any landing pages as well. 

In order to attract users to partake in your landing page's call to action, it must have a compelling and engaging design. Something that catches the eye and captivates your user's attention. This could be a prominent and striking color palette or simply just engaging photography or video content. Whatever it is, it has to be something that compels your users to move forward with your website and business.

 

Not Too Much: Keeping Content To A Minimum 

Nobody likes to be belabored with an overabundance of information. Everyone got enough lecturing in high school or college, and they don't need it in their adult life now. This is important to keep in mind when creating your website's landing page. When your users land on your landing page (pun intended), you want them to take whatever action you designed the page around. The odds of them taking this action are slim if you've bombarded them with too much content or information. 

It's always a good idea to keep your landing page short, simple, and to the point. Now, don't make it as bare as a skeleton; just don't make it as big as Dick Cheney. When you keep your landing page simplistic and to the point, you're more likely to succeed when it comes to your call to action.

 

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Is It My Service: Make It Mobile Friendly 

As technology develops day after day, the need to keep up with the changing times is more important than ever. This is the most evident when it comes to creating web pages that are also mobile-friendly. Most of the web's traffic comes through mobile phones or tablet devices. This makes it crucial to have landing pages that are compatible with mobile devices so that you don't lose this substantial amount of business.

 


 

Build Landing Pages With Precision

If you want to build and utilize landing pages that convert, there's a lot that you need to know. Avoid the hassle by contacting us and allowing us to build landing pages that Performs with Precision! 

Topics: Business, Website, Mobile, Growth, Inbound Marketing, Website Design, Website Development

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