Everyone knows that when it comes to digital marketing and web traffic, SEO is the almighty king. Short for Search Engine Optimization, SEO is what dictates the success or failure of a website. It's what makes it or breaks it. To put it simply, Search Engine Optimization is the structure of improving both the quality and quantity of a site's traffic from generic search engines such as Google or Bing. Ultimately, it's a metric that measures the success of your website. But with this hefty importance that SEO holds comes a variety of misconceptions and myths. Some of which may harm your SEO ranking in the end.
When it comes to digital marketing and SEO ranking, it's essential to do your research so you can develop a greater understanding of what will improve your site's ranking and what will diminish it. Here are a few SEO myths that you must avoid in order to increase your site's SEO ranking.
Content Is All You Need (It Isn't)
When it comes to creating a website, most developers and creators believe they need to develop and push out as much content as possible in order to increase their site's SEO ranking. This couldn't be further from the truth. While content is necessary for improving your SEO ranking and your site's overall quality, it's not the only thing it depends on. It has been proven that both content and links are needed in order to improve your site's SEO ranking. While it can be hard to find a delicate balance between the two, it's essential to make sure your site finds this balance and that you keep healthy as it grows and improves. It's also important to pay attention to the quality of both your links and your content. You can't expect for users to stick around when you produce 99 cent links and content that looks like it was created and written by an elementary schooler. But ultimately, remember to rely on both links and content. Which brings us to...
Links Are Dead (They Are Not)
This myth goes hand in hand with the one from above, but it's important enough to repeat twice. You could have content that is created from the hand of God himself with no links and still get zero traffic on your site. It has been proven that there is a direct and specific correlation between higher traffic and the use of both links and content. Without links, your content will die. Without content, your links will die. The relationship between links and content is a delicate one, but it's one that must be managed delicately in order to get a higher SEO ranking for your website. As we've said before, you also need to understand that you cannot be cheap with your content and links. If you give your consumer base a cheap website, then they will provide you with a cheap response.
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