No one likes to fail. Whether it’s making an F on the big Math final or telling a fib on a polygraph, no one likes the feeling of not making the cut. It's basic human nature to want to thrive and succeed in our lives. This is why it's so heartbreaking when we put our blood, sweat, and tears into something and it doesn't pan out. Most businesses fail right out of the gate not because of a lack of determination or perseverance but a lack of attention to detail.
It should come as no surprise that most branding and marketing of one's business happens on the internet. Through a carefully crafted website, a company can increase its consumer base astronomically by directing more traffic to its website. But what happens when a company puts all its chips on a website that performs less than optimal? While most businesses dream of a flourishing and thriving website, this doesn't always happen to be the case. Sometimes, a website's traffic can take a dip at any moment and any time. So how does one avoid this infamous dip in traffic? Continue reading, and you'll find out.
Yellow Flag On The Field: Check For Any Penalties
No, we're not talking about the type of penalty you get for double dribbling or overextending the field. This is much worse. Many websites come into conflict with a manual penalty from Google. This infamous penalty can form due to a variety of reasons. From plagiaristic text to spam content, the list can go on and on.
The best way to check for this penalty is to check your notifications in the Google Search Engine Console. This will let you know if you have any penalties at all, what kind of penalties they are, and why they are issued to your website. It has been proven that there is a direct correlation between website penalties and a fall in website traffic.
Changing Lanes: Comparing Traffic Channels
Within this vast, ever-evolving world, the way we conduct business is in a constant flux state, developing every day to the rapidly growing consumer demand. And with so many platforms and products out there, it can be easy to be left behind, lost like a droplet of rain falling into the ocean. This is why it can be conducive to analyzing a variety of different traffic channels to see what is working for your website and what is not. This not only allows you the opportunity to take an in-depth examination of your website's analytics, but it can give you the time to work out all the kinks and bugs that your website holds.
Fast Forward Through The Commercials: Pausing Ads
Now, this may seem like a bit extreme due to how profitable advertisements can be, but hear us out. It has been proven that an overabundance of ads can cut into your website's organic traffic, thus resulting in a vast dip in your website's growth and overall traffic. This makes it possible that your website is still gaining a substantial amount of traffic and movement; it's just not being recorded in your website's analytics. It's important to take the time to analyze your website's ads and determine which ones you absolutely need and which ones you can cut.
Growing With Precision
Don't let your site's traffic fall. Contact us today to create a thriving and flourishing website that is Powered by Precision!