Protecting Customer Data in Digital Marketing

In the modern era, digital marketing can be a complicated process. There are numerous factors that are taken into consideration, including what you want to highlight and how to market your products. One area you may not think of is securing your customer’s data. However, it’s an important step in the marketing process. By doing so correctly, you ensure that the information provided by your customers isn’t mishandled or exploited. Here are some steps to take to protect customer data.


Only Collect Essential Data

It can be tempting to ask your users to fill in detailed information on your site. The truth is, only collecting the data that is most important to your marketing efforts is the best method. In addition to decreasing the external value of your data, it will help improve your overall customer confidence. A form with far too many fields can raise questions from users over what it’s needed for. Using limited data not only gives customers a sense of security by not filling out unnecessary fields but can also appear as low-value to possible hackers.

Be Transparent

When you do collect information from customers, you want to communicate with them as clearly as possible. It doesn’t necessarily have to be something detailed; a notice as fine print under the form works perfectly. Doing so keeps you compliant with the requirements of the Data Privacy Act of 2012, and provides you a way to clear up any questions your clients have about submitting their information.

Update Security

A data breach is problematic for a business no matter if they are a large company or a small operation. It can lead to costly issues getting everything operating correctly, plus can damage your reputation. This makes it important to ensure your data is protected early on. Review your networks, databases, and online assets are secure. If not, check with your hosting provider to see what security measures should be taken.

Establish Password Management

Every member of your organization doesn’t need to have access to collected data. For those that do have access, incorporating a password management tool serves as a great way to boost security. By using them, they can create and store complex passwords which can be encrypted. This makes it easier for your team to assess passwords while making it harder for possible hackers to reach them.

Making sure that your customer’s data is secure is a vital step for businesses. You are trusted with their information and they expect that it will be secure when it’s entered online. Adding customer data protection as part of your marketing strategy ensures that the information of your clients is as safe as possible.

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