Each and every day, millions of users flock to a variety of social media platforms. From Instagram to Twitter and from Snapchat to TikTok, social media has quickly taken over all of our lives and plays a prominent part in our day-to-day schedules. While most platforms were conceived under the notion of connecting one another over the worldwide web's digital space, these platforms have quickly transformed into a crucial marketing tool.
When these platforms are utilized properly, they can be incredibly beneficial for your business. This makes it an absolute necessity to learn and understand how to use and optimize your business' social media platforms. In order to do this, however, you must be up to date on specific social media trends and how they affect your social media platforms. Here are some of the key trends to consider.
Understanding Ephemeral Content
Over the past decade, platforms such as Instagram and Snapchat have rapidly increased in popularity, quickly becoming two of the most successful platforms out there. While they may not seem all that similar at first, both utilize an important and popular trend through the use of ephemeral content. While the wording may be intimidating, this simply refers to content that will only be available for a short duration, usually 24 hours, before disappearing forever.
This type of content has become increasingly popular over the past few years due to users developing a shorter attention span when it comes to their time on the social media platforms they use. The use of Stories has become a big hit because they are engaging, short, and to the point. Users become addicted to these stories because of the small effort they have to put into watching them.
There are other benefits to incorporating ephemeral content. For starters, it allows you to connect to your customers on a more personal level. This can include using surveys or holding a question and answer session. In addition, ephemeral content doesn’t need to be scripted, giving your posts a more genuine quality.
How To Sell Your Brand Through Social Media
It wasn't so long ago when sites like eBay or Amazon held a monopoly on the digital commerce market. Fast forward a few years, and now you'll find social media platforms such as Facebook and Instagram have joined the party through the Facebook marketplace and Instagram ads. What began simply as a platform for interconnection has quickly become a prominent marketplace to advertise and sell your business' brand and product.
These platforms are continuously evolving into digital stores and marketplaces. This creates a greater outreach for your business or organization. With each day that passes, social networks are quickly becoming the mainstream source of digital commerce.
It should be noted that social selling and social media marketing are two different entities. While marketing is using social media to highlight the products and services you offer, social selling is using channels to connect with potential prospects and engage with leads. If you have a Twitter page or a LinkedIn or Facebook Business profile, you’re already involved with social selling.
The Rise Of Video Content
From YouTube videos to simple TikTok clips, the use of Video Content has rapidly grown over the course of the last few years. This is the most evident on social media platforms such as Snapchat or TikTok, both of which offer quick but engaging video material for their users. The popularity of video content has risen because of how compelling these pieces of media can be.
The use of video content on your social media platforms will give your users a more engaging and entertaining experience, thus converting them into leads for your business or organization. Through this video content, most companies find the greatest success when it comes to developing a bigger outreach.
Social Media with Precision
The team at Precision Creative can help you navigate the world of social media and develop a truly positive image for your brand. Get in touch with us to start working on a comprehensive social media plan.