After a turbulent and more than eventful 2020, 2021 has finally arrived so we can all take a breath, sit back, and truly relax. Okay, are you done? Good, because now we have 2021 to worry about. And with all that worry comes the ever-evolving, ever-changing world of business and how it's run. With these changes come new popular trends that compel and engage a vast amount of consumers. And this is no different when it comes to the world of digital marketing, specifically branding through video content.
As the new year progresses, how we market and brand our video content is going to change drastically. From updating editing software to new styles of how we shoot video, the world of video marketing is in a constant change of flux. So how does one keep ahead of the curve when there are so many changes and alterations being made to their field? Luckily, that's why you Precision Creative on your side. Here are a few prominent and popular video marketing trends for 2021.
And Now For My Ted Talk: Increase Interest In Webinars
Everyone loves to learn. They love to absorb and take in as much knowledge as they possibly can. But you know what people love even more? Doing absolutely nothing while laid out in their nice recliner. Most think that these two lifestyles can coexist. Well, what if we were to tell you that you can have the best of both worlds?
Just recently, webinars have become increasingly popular and are finding themselves in high demand. As the name would suggest, a webinar is simply a seminar that is played on the web. This allows an individual who has a thirst for knowledge the opportunity to quench this thirst from the comfort of their own home. This can also be beneficial when it comes to casting a broader outreach for your streaming site and webinar's host.
Going Live In Three...Two...One...: The Process Of Live Streaming
Everyone knows that the stakes are higher whenever a video is being shared live. You only have one shot of getting it right, and you have to make that shot count. Think of when a cast member on Saturday Night Live flubs their line or the infamous Super Bowl halftime incident with Justin Timberlake and Janet Jackson. It is these high stakes that make a live video so interesting and compelling. This is exactly why live streaming has grown in popularity so much over the past few years.
As the name would suggest, live streaming is the process of filming video content live and in real-time. This gives your video content a certain edge that makes it feel more important and compelling. It is through this feeling that will make your consumer base become compelled and engaged with your brand and business. From short videos to full-length webinars, any type of video content has the potential to be streamed live for the entirety of your consumer base.
Growing With Precision
Don't bore your customers with dull video content. Contact us today to shoot engaging and compelling video that is Powered by Precision!