New Trends to Adopt in Content Marketing
Content marketing is a fantastic way to create compelling features that will make customers want to return to your site. When done effectively, it can be an essential part of a brand’s marketing strategy. As times evolve, so does what makes good content. Newer technologies mean newer ways to promote your company and the services you provide. The good news is that many of the latest trends are very easy to incorporate into the marketing plans you have. Here are some of the trends to consider for content marketing.
Embrace Going Interactive
It can be difficult to find the perfect content that will give you maximum engagement with potential customers. By using interactive content, companies have a better chance to make a lasting impression on users. This kind of content helps drive two-way conversations and gives your audience a chase to actively participate. There are numerous ways to use interactive content, such as polls, surveys, or quizzes. Doing so allows brands to get results and insight on various topics, which they can use in future marketing plans.
Make Your Content Better
If you are going to have a successful marketing strategy, it should be focused on giving your customers the best experience possible. This makes it important to keep up with what your clients want and tailor content based on that. Once you have the idea of content to put up, you can create a unique narrative with a cohesive structure. Essentially, you are providing users with consistent and engaging content that, if done correctly, can increase brand awareness and loyalty.
Expansion of Audio and Video
When you log on to a website or a social media page, you likely have seen some type of video displayed. This is likely by design. A recent survey showed that 76% of marketers view video as the most effective format for content. As technology advances, recording video is easier than ever, with many businesses recording from their phones and other devices. Audio can be an effective medium as well. With the rise of podcasts in recent years, creating one can be a great way for businesses to get visitors to learn more about what they have to offer. They don’t have to be super-long either; a smaller podcast that’s filled with relevant tips and information can have just as much impact as one that lasts an hour or more.
A great way to reach customers is to create content that attracts them on a personal level. Many brands have incorporated personalized marketing at a higher rate in recent years. The process is heavily dependent on data, meaning the more data you have about your customers, the more chances to have to create effective content. You want to research the kinds of information that will best help you with a marketing strategy, whether it’s demographics, preferences, priorities, or other fields. Even though you won’t have a lot of data at first, having a way to get a name, email address and content topic can serve as a great starting point.
More Voice Search
More people are using devices other than a computer for searches. Whether it’s their phones or using Alexa or Google Home, voice search is becoming an essential way to look for information. Making sure your content is well-written will ensure that it ranks highly in these searches, but there’s also work to be done from an SEO standpoint. This means adding long-tail keywords and including terms that cater to questions that may be asked.
With advancements in marketing happening on a constant basis, knowing the best ways to create content can help engage customers. In addition, successfully incorporating newer techniques will allow you to retain them for longer periods of time.