In today's day in age, a website is an absolute necessity when it comes to creating a flourishing and striving business. Without it, you will find yourself dead in the water before the battle has even begun. And while from the outside the process of creating a website may seem intimidating and complex, it's actually a pretty simple process when you break it down into smaller pieces.
One of the most important aspects of creating a website is knowing what to focus on and what not to focus on. Most business owners end up becoming trigger happy when creating their first website, so they end up creating an over-bloated, convoluted, and hard to use site. This will result in lower conversion and minuscule traffic. Luckily for you, this is where we come in. Here are a few prominent necessities you need for your business' website.
A Clear Description Of Who You Are And What You Do
Nobody wants to do detective work just to understand what your business is and what it does. You'll already have a hard enough time getting new users to fulfill call to actions or become regular consumers, so don't make this process any harder by making your service or who you are ambiguous.
It's important to have your business' name clearly stated on your website, as well as a brief summary of what your company does and what service or product they sell. This information should all be on the homepage, so you're not wasting any time getting straight to the point.
This is where the important work happens. Every website is designed around some purpose, some call to action, something you want users to execute. This could be signing up for a magazine subscription or having your users read a blog post (just as you are doing now). But how do you expect your users to fulfill these call to actions without an easy to use interface?
As we said before, one of the biggest mistakes a website can make is having an over-bloated and convoluted interface that makes it virtually impossible to navigate smoothly. This results in a higher bounce rate and minimal conversions. Out of all of the necessities we point out, this is by far the most important one.
Easy-To-Find Contact Information
So you have them hooked and converted into a new user. Great. But the battle is not over, far from it. Now you have to make them come back to your site and your business. But how do they do that without any contact information? Every website needs contact information that is easy and simple to find.
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