Blog & Case Studies

Lights, Camera, Action: Improving Your Site With Video

Posted by Precision Creative on Dec 30, 2020 4:20:00 PM
Precision Creative

Everyone loves a good video. Whether it be a full-length feature film we watch in the theatres or a short, ten-minute video we watch on our phones before going to bed, we're all suckers for video content. But we've all chalked this art form up as just mere entertainment when it can be used for so much more. Video content has been proven to increase site traffic while also decreasing the bounce rate of said site. 

Through compelling and engaging video content, you're more likely to convert new customers to your business and site while also entrancing them to fulfill any call to action that your site markets. In the end, this will increase the success rate of your site, thus improving the overall proficiency of your site. But don't just take my word for it; take a look for yourself. 


Make Video A Part Of Your Marketing Strategy


Enhancing Mobility: Appealing To Mobile Users 

Most of any site's traffic comes through mobile users. With the number of smartphones and tablets being used in the world, this shouldn't come as any surprise. This is why it is absolutely imperative that any site is mobile friendly. Without a mobile-friendly interface, you're at risk of losing a substantial amount of traffic, thus reducing the number of conversions your site gains. This is especially true when it comes to adding video content to your site. 

Video content is the perfect way to appeal to mobile users, as most videos are formatted for any type of screen. This will make your site mobile friendly and open to all kinds of users. With mobile-friendly video content, you'll be able to increase the number of conversions for your site while also being able to market a call to action. This brings us to...


Marketing Yourself: Encouraging Social Shares 

The number one rule of marketing and branding is to sell yourself. No one will buy what you have to offer until you give them a reason to buy it. You can market your product or service in an assortment of ways. From billboards to an advertisement, the possibilities are seemingly endless. The most successful method, however, has to be through the form of video content. 

We've already discussed how videos are able to engage and compel users in ways that other forms of media cannot. So why wouldn't you use this to sell your users something when you already have their attention? Most sites put advertisements or links to their social media outlets at the end of their video content. This gives the user the opportunity to learn more about your business or organization while also giving your business more likes and followers.


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Living Like A Pig: Engaging Lazy Users

We all know that person. The type of person that sits on their butt all day and wants the world to come to them. This is what is called the lazy consumer. If they sit on their couch all day watching TV or playing video games, how do you expect them to read a ten-minute article about your business? You can't because they never would. Do you know what they would engage with? That's right, a video. 

Video content is the perfect way to engage with too lazy or busy users to give themselves to time-consuming articles and newsletters. This will increase your site's number of conversions while also giving someone something productive to do.



Build A Video Strategy With Precision

Video is a powerful marketing tool as it's one of the most engaging forms of content. Contact us today to start crafting a video strategy that will Perform with Precision! 

Topics: Branding, Marketing, Business, Website, Growth, websites, Inbound Marketing, Content Marketing, Website Design, Website Development

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