Let's Bounce: How To Lower Your Bounce Rate
Within today's day and age, grabbing someone's attention right from the start is of the utmost importance when it comes to selling your brand or services. With so little time in the day, let alone our lives, it should come as no shock that everyone wants things quick and now. This is where so many businesses or organizations fail when it comes to their marketing strategy. But how do you sell something to the consumer within a matter of seconds while also making sure that they come back for more? The answers may be easier than you would think.
There are a variety of steps that a company can take in order to lower their web page's bounce rate while also securing more business and traffic. While there are countless other ways to lower your bounce rate than those on this post, these are some of the more prominent ones that are proven to decrease your percentage.
It's Taking Forever: Decreasing Page Load Time
Nobody likes to wait. And as technology continues to develop every day, our patience as consumers is growing thinner and thinner by the second. This is precisely why we all curse our computer screens when we see that waiting circle freeze over and over. So how do you expect to earn more business and traffic from your website if it takes so long to load?
In order to captivate and gain the attention of your users, you must have shorter loading times. Now your website doesn't have to load at the speed of George Jetson's flying car, but it shouldn't move at the pace of Fred Flintstone's rockmobile either. It should be at a pace where it's long enough to intrigue your user but short enough to hold their attention.
Hey, Check This Out: Engage Your Users Through Content
Everyone loves a funny and engaging video. Think of Charlie Bit My Finger or any vine ever. These videos are so popular because they grab our attention and hold it for however long they want. If the material is engaging or compelling enough, then people will give it their attention. This is why it's so important that you have engaging digital content scattered throughout your webpage. This will not only keep people focused on the services or products your business offers, but it will keep them coming back for more.
The idea of producing engaging material doesn't have to be weighted to just video either. Digital content can come in numerous forms, such as photos, articles, and even memes and gifs. Use whatever can increase the traffic of your site while also captivating the attention of its users.
Not Another Ad: Cutting Back On Advertisement
Now I know this is going to sound crazy but stick with me. It has been proven that there is a direct correlation between a site's traffic and the number of ads that a site shows. We all know that there is good money to be made when it comes to advertisement, but is an ad any useful if there's no one to see it?
No one likes to come to a website just to be bombarded with an army of ads. Odds are, they'll exit out of the page after seeing more than three. This is why it's important to keep the number of ads you have on each page to a small minimum. Don't cut the amount drastically by any means, but keep it in mind when moving forward with your site.
Avoid The Bounces With Precision
There are a plethora of tactics that help to avoid higher bounce rates, and we want to share all of them with you! Contact us to build an online presence that Performs with Precision!