Keeping Ahead Of The Curve

After a frenetic, chaotic, and pandemic-stricken 2020, we can all come together and take a unified sigh of relief that 2021 has finally arrived. But even though we can all relax that 2020 is yet over, it doesn't change the fact that life continues to go on and that our business presses onward. And behind every great business is an even greater logo. Or should we say in front?

As we move into this new year with a fresh start, we must come to terms and adapt to what the year has to offer us. And with these terms, we must understand the changes that come with them. Each and every year, a new set of trends applies to every art form and every service. This year is no different as businesses and organizations grow and develop to keep up with the consumer's ever-evolving demand. These developments include updating and modifying ones' logo design. But with most aspects of a flourishing business, there's some homework one must do before making alterations. Luckily, you have us to do the work for you. Here are a few prominent logo trends for the upcoming year.

Keep It Moving: Static Motion In Design

Over the past several years, interactive movement has grown increasingly popular when it comes to the world of graphic design. Think 3D visuals that seem to pop out from the screen on your iPhone or tablet, or think of a moving visual that transforms into the final print of the logo. This fluid motion makes the image and design pop out to the human eye, forcing its focus onto the brand at hand. The interactive design levitates the image and product into something more. They levitate it to being an actual living creature.

As technology continues to develop, these interactive designs are becoming increasingly more realistic, thus making the image mesmerizing and engaging to the consumer. With this ultra-realistic logo, you have the entirety of your consumer base in the palm of your hand.

Keep It Simple Stupid: Simplistic Drawing

In a world full of graphic designers who strive to make their work stand out from all the rest through convoluted and complex designs, it's easy to forget that some of the best designs are clear and simplistic. These two aspects allow both designers and viewers to fully take in a design without ever getting lost in confusion or bewilderment.

Over the past few years, more and more designs have focused on minimalistic and flat designs. Think of the colorful Pepsi logo or ABC's simple white lettering encased in a pitch-black circle. These designs are so clear and vivid in our heads because of their simplistic and clear nature.

Keeping It Crazy: Utilizing Kooky Characters

Over the past several years, quirky and crazy has become the new it crowd. From films like The Lighthouse to the comedies of Wes Anderson, consumers all across the globe fall in love with over-the-top and flamboyant characters and images. Think the Cheshire Cat from Alice In Wonderland or Benoit Blanc from Knives Out. These characters stand out to us because of how distinct and ridiculous they are. The same principle can be applied to graphic design.

Through the use of over-the-top and kooky characters, you're more likely to attract your consumer base due to how ludicrous the image really is. This type of graphic design has become increasingly popular when it comes to graphic tees and branding through clothing. And original characters are more popular than worn-out characters from the past.

Growing With Precision

Don't get left behind in the new year. Contact us today to draft an engaging and up to date logo that is Powered by Precision!