You're probably sick of hearing it from us, but it bears repeating: when it comes to having a successful website, SEO is king. But it can be tricky to manage and raise your SEO ranking. Luckily for you, there are a few strategies that can be used in order to help your SEO ranking. One of these strategies is writing good meta descriptions for your posts.
Now, you may be asking yourself what a meta description is. A meta description is an HTML variable that describes the contents of your page. They are made to benefit both users and search engines. These meta descriptions are integral to your SEO. There are certain rules that should be known when it comes to writing a great meta description. Here's everything you should know about writing meta descriptions.
Understanding Meta Descriptions
In order to write a successful meta description, you first need to understand what a meta description is. It's important to know that a meta description has to be under 275 characters in order for search engines to recognize it and its value. Meta descriptions are often shown by Google and other search engines as the summary of your webpage. These search engines scan your meta descriptions for specific keywords pertaining to the subject of your webpage. This is why it is crucial to use as many keywords as you can in your meta description. Creating a well-written meta description will not only strengthen your SEO it will also increase your clickthrough rate.
Writing Better Meta Descriptions
There are several things you can do to write better meta descriptions to benefit your website. One of the primary practices you could use when writing your meta descriptions is to make sure that you use researched and targeted keywords that relate to your topic. Another important tactic to use is to make sure that your meta descriptions hold a sense of urgency. You need to make your users feel the need to look through your site's web pages. If there isn't a sense of urgency, then no one will feel the need to go through your website, let alone a web page.
When creating meta descriptions, you may run into an opportunity to use the same meta description for multiple web pages. It's vital that you do not do this. For meta descriptions to work and strengthen your SEO, they have to be unique and written for the specific topic. If you duplicate your meta descriptions, you will only be hurting yourself and your site's SEO ranking.
As we said above, meta descriptions are incredibly important when it comes to increasing your SEO ranking. There are numerous ways to improve your meta descriptions, such as using prominent keywords and creating a sense of urgency. It's also vital that when writing meta descriptions that you don't duplicate them. If you keep utilizing these strategies when writing your meta descriptions, you will find success within your site and its SEO ranking.
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