When it comes to having a successful website, SEO is king. By having a site with a high SEO ranking, you get higher-quality traffic to your website, as well as higher credibility among customers. But it can be tricky to manage and raise your SEO ranking. Luckily for you, there are a few strategies that can be used in order to help your ranking. One of these strategies is writing good meta descriptions for your posts.
Now, you may be asking yourself what a meta description is. A meta description is an HTML variable that describes the contents of your page. They are made to benefit both users and search engines. These meta descriptions are integral to your SEO. While it sounds easy to do, there are certain rules to keep in mind when it comes to writing a great meta description. Here's everything you should know about writing meta descriptions.
Understanding Meta Descriptions
In order to write a successful meta description, you first need to understand what a meta description is. Meta descriptions are often shown by Google and other search engines as the summary of your webpage. The recommended maximum character length for a meta description is around 155-160 characters. By doing this, your description has a better chance of being seen in searches. These search engines scan your meta descriptions for specific keywords pertaining to the subject of your webpage. This is why it is crucial to use as many keywords as you can in your meta description. Creating a well-written meta description will not only strengthen your SEO it will also increase your clickthrough rate.
Writing Better Meta Descriptions
There are several things you can do to write better meta descriptions to benefit your website. One of the primary practices you could use when writing your meta descriptions is to make sure that you use researched and targeted keywords that relate to your topic. If the search keyword matches the text in the meta description, search engines will be more likely to highlight it in results.
Another important tactic to use is to make sure that your meta descriptions hold a sense of urgency. You need to make your users feel the need to look through your site's web pages. If there isn't a sense of urgency, then no one will feel the need to go through your website, let alone a web page. You also want to have a call-to-action included in your description. Whether it’s Learn More, Get it Now, or some other text, it helps sell searchers on your linked page.
When creating meta descriptions, you may run into an opportunity to use the same meta description for multiple web pages. It's vital that you do not do this. For meta descriptions to work and strengthen your SEO, they have to be unique and written for the specific topic. If you duplicate your meta descriptions, you will only be hurting yourself and your site's SEO ranking.
Other Tips to Consider
In addition to the above suggestions, there are other ways to ensure success with your meta descriptions. For instance, make your description unique and interesting. With many potential customers, your meta description is the first impression they will have of your brand. Having content that persuades them to choose you first can be beneficial.
You can also consider doing A/B testing to experiment with different keywords or phrases. Doing this gives you the opportunity to determine which description is better when it comes to driving engagement. Once you run tests for a few weeks, you can use analytic software to determine the description with better results.
Conclusion
As we said above, meta descriptions are incredibly important when it comes to increasing your SEO ranking. There are numerous ways to improve your meta descriptions, such as using prominent keywords and creating a sense of urgency. It's also vital that when writing meta descriptions that you don't duplicate them. If you keep utilizing these strategies when writing your meta descriptions, you will find success within your site and its SEO ranking.
Growing With Precision
Don't let your site's traffic fall. Contact us today to learn how to write a killer meta description with a website that is Powered by Precision!