Having a blog as part of your marketing strategy is a great way to add content to your website. In addition to providing fresh, updated material to your site, it can also keep users on your website for longer periods of time. Both of these can be beneficial to improving your SEO ranking. However, the quality of content you include makes a big difference in how much people want to come to your website, as well as increases the possibility that they will want to return. Here are some helpful ways to improve your blogging content.
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Relevancy is Key
When creating the first blog for your site, it is important to have an idea of what you want to write about. It needs to be tailored around what you can do and what you can offer a potential customer. One of the best ways to determine what to write about is through keyword research. Doing a keyword analysis gives businesses data from search engines that indicate what customers are looking for. This provides a number of topics that focus specifically on what is being searched by customers.
Once you have the list of topics, the next step is to actually write the blog itself. When doing so, it’s important to ensure that what you write is relevant to your business. If you add content on items that are consistently random and irrelevant, you run the risk of losing your reader base. Relevancy, as well as having compelling content, are two of the most important factors in writing a blog. Ensuring that your content is designed around services you offer can lead to people staying on your site longer, and provides opportunities for you to expand your user base.
Quality of Blog Content
There are some extra tips to keep in mind when coming up with content for a blog posting. To start, it’s helpful to make sure the post itself has evergreen content or items that are unlikely to change much over time. Using content that only needs minor updates has a variety of benefits. For example, it can help with improving your SEO ranking over a longer period of time instead of only on a short-term basis. In addition, after your blog is published, there can be steady, constant user traffic long after it goes live. This can increase the number of leads that come to your site over time.
Of course, while adding new topics is important, it is equally key to make sure the content that is already on your site is up to date. This can be done by updating or repurposing the current content that you have online, as well as removing anything that is outdated. A benefit to doing this is that making updates to pages can have them rank on a search engine’s results page much faster than a brand new site page will. Repurposing can also help extend the lifespan of your content, allowing it to be relevant for a longer time frame.
How Often to Post Content?
It’s important to note that it’s not necessary to post a new blog every day. However, maintaining a regular schedule of when to post new content ensures that your customers hear from you on a consistent basis. This can be complicated by pacing issues; a company can come up with 3-4 pieces of new content to write in a week, then have nothing to write about one week later. Creating an editorial calendar, which allows you to schedule when new content should be posted, helps planning for future postings.
Promoting Your Blog
The act of blogging doesn’t end when you hit publish on a post. Knowing how to promote your blogs can go a long way to enhancing your overall marketing strategy. A recent report showed that 81% of marketers saw traffic increases when doing social media marketing for only a few hours a week. For example, you can use your social media account to promote when a new blog goes live. In addition, you can share the post with other people in your industry that may be interested in sharing it themselves.Conclusion
Adding blogging to your marketing campaign can be a great way to increase traffic to your business. As long as what you include is relevant, concise, and timely, readers will stay interested in your content and want to come back regularly for more. If blog creation seems like a time-consuming process, having professionals that specialize in content creation can help handle this part of your marketing strategy. Contact us today to see all the ways we can help launch your next blog.