Today, most companies or organizations use various social media platforms to engage and interact with their users or customers. But how do you use social media to make the generation that made it popular happy? Millennials have been proven to be the most difficult age group to sell your brand or product with. Millennials are defined as anyone born between 1981 and 1996, making the age gap between 24 and 39 in 2020. This defined age group is known for being skeptical and hesitant of any advertising or branding.
Through the use of social media branding, a company or organization can break down the barrier between them and millennials. This allows for a greater outreach when it comes to promoting your business or your brand.
And...Action: Attracting Millennials Through Video Content
With the sudden rise of Snapchat and TikTok, it's no secret that video content across social media platforms has become a huge success when it comes to promoting your brand or business. This doesn't come as a big shock as video content is often very engaging and easy to take in as most videos are not big time investments. They offer quick and compelling material, allowing the user to put in little to no effort.
Users often can take in information better when they have a visual component to the specific post. This could be either a video, photo, or even a gif. With so much content out there on the Internet, it's hard to become excited or compelled with something as wordy as an article. It's much easier to become engaged and listen to a video than it is to read a fully-fledged article or blog post.
Keep It Short, Keep It Simple: Keeping A Millennials Attention
Within such a frenetic and chaotic world such as ours, most people find it hard to make time for themselves, let alone read an informative article or essay. This is why it is imperative that you keep your posts and articles short and simple in order to have a greater outreach when it comes to engaging your audience. With so much content on the Internet, it's a war for gaining the consumer's attention. It has been proven that quick and compelling content is often preferred among the vast majority of users.
By keeping your digital content short and to the point, you increase the likelihood of converting new consumers into leads while also pleasing your established customer base.
Keeping It Relative: Appealing To Millennials Through Trending Topics
Everyone loves to talk about themselves and what they like. It's a universal truth—an arrogant one, but the truth nonetheless. This is why your business or organization should keep a keen eye on any trending topics and find ways to incorporate those topics into your digital content. This may be a popular social media trend or even a current event that's recently made headlines. If you can engage your users through topics that they care about, you're more likely to convert them into users.
It's All In The Meme: How Meme Marketing Can Influence Your Millennial Audience
Now it may sound ridiculous at first, but memes are one of the most underutilized tools when it comes to advertising your brand and company. When done right and in the right context, a perfectly placed meme can make a huge impact when it comes to attracting new conversions. Many companies have adapted to this new form of communication, and it has been proven to be highly effective.
The streaming service Netflix is a prominent example of a company that utilizes memes to the best of their ability. They often post memes to the assortment of social media platforms they use, such as Twitter, Instagram, and even Facebook. The use of a meme not only allows a bit of levity when it comes to marketing, but it keeps a company organization hip and up to date with the current times.
Millennial Media with Precision
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