How to Create a Website that Sells
When you're ready to create a website that sells, there are a few key things you'll need to do. First, you'll need to choose a domain name and hosting plan. Then, you'll need to design your website and populate it with compelling content. Finally, you'll need to set up lead capture forms and integrate your website.
Domain name and hosting
Picking a domain name for your website is an important first step. Your domain is what someone types in to get to your website (for example, precisioncreative.com). Your domain name should be reflective of your business or brand. Memorable, shorter domain names should be your goal.
Once you have chosen a domain name, you will need to select a hosting plan. Where you host your website is where your website's files live, among other things such as server speed and maintenance packages. There are a variety of hosting plans available, so be sure to do your research and select the one that best fits your needs.
Design
After you have chosen a domain name and hosting plan, it's time to design your website. When designing your website, it's important to keep your target audience in mind. Your website should be easy to navigate and include relevant information about your products or services. Be sure to also include strong calls-to-action throughout your website.
If you're using WordPress to design your website, there are a variety of themes available that can be used to create an attractive and functional website. Do some research and choose a theme that is responsive and includes the features you need.
If you are not using WordPress to design your website, you will need to find another platform with themes or hire a web designer and / or web developer. Be sure to interview a few different designers and ask to see their previous work before making your final decision.
Content
Once your website is designed, it's time to populate it with compelling content. Your content should be concise and to-the-point. Benefits of keeping your website content short and to-the-point include:
- Easier to scan and understand
- Less overwhelming for potential customers
- Helps your website rank higher in search engines
- Can be updated more easily as your business grows and changes
Make content that is necessary to have but not the most important harder to get to but still accessible (for example, linked in the footer).
Leads
Last but not least, you'll need to set up lead capture forms on your website. Lead capture forms are how you collect information from potential customers who visit your website. This information can then be used to follow up with leads and turn them into paying customers.
There are a variety of lead capture form plugins available for WordPress websites. Once you have installed a plugin, you will need to integrate it with your email marketing software. This will allow you to automatically add new leads.
Conclusion
Creating a website that sells is a process that involves choosing a domain name and hosting plan, designing your website, populating it with content, and setting up lead capture forms. By following these steps, you can create a website that will help you generate leads and grow your business.
Interested in more information? Contact Precision Creative and have a chat with us.