The holidays are here, and your clients are getting excited. While you may be scheduling time off, your marketing strategy doesn’t have to. Having a way to promote yourself during the holiday season offers a way to interact with your customers and sell them on doing business with you in the new year. Celebrate the season with these simple holiday marketing tips for your business.
Plan Ahead
With an increasing number of shoppers starting holiday shopping before Thanksgiving, it makes it more important to get a jump on your marketing. You want to plan an outline of what goals you want to achieve with any marketing strategy. This includes determining what resources you need as well as a timeline of what you want to accomplish. By doing this, you get a realistic view of how much work needs to be done so you can successfully implement a campaign.
Post Your Holiday Hours
How long will your office be closed for the holiday season? Will you be closed for a week in December, or are you available for last-minute holiday orders? Everyone takes a different amount of time off, so keep your clients in the know by posting your holiday hours on both your blog and social media. Make sure to pin the post to the top of your social media profile so that clients can find it easily.
If you have a physical location, you should also update your holiday hours on Google Maps. Don’t forget to change your voicemail so that customers know when to expect a return call.
Expand Yor E-Mail Marketing
During the holidays, potential customers are frequently on the go. They may be doing holiday shopping or running errands. Whatever they are doing, it can be hard to reach them through phone calls or in-person meetings. Having an e-mail campaign as part of your marketing strategy is a great way to attract clients to your business. You want to make sure that the emails stand out among others. This means highlighting specific offers and deals you have, as well as any seasonal products. The key is to keep the main message simple and direct.
Decorate Your Social Media Profile
While you’re decking the halls, don’t forget to deck your timeline! You can add a bit of holiday flair to your company’s social media profile with a new cover photo. Remember to talk to your designer about this one; you want something that works well with your company’s current branding.
Create A Digital Holiday Card
Holiday cards are a great way to let your clients know how much you appreciate their continued business. From staff photos to simple animations, work with your designer to create something seasonal and completely on-brand.
Once you’ve created the perfect card, send it out with an email newsletter. You can also post it on your social media profiles for clients who aren’t on your mailing list.
Schedule Posts In Advance
You might be on vacation, but your online presence doesn’t have to be. From regular blog updates to holiday-themed social media posts, you can schedule most of your digital communications well in advance. Try posting a countdown for the week before Christmas, or set up an automatic “Happy New Year!” for a minute after midnight. Scheduling can also be beneficial for e-mail campaigns.
Handle the Holidays with Precision
The right holiday marketing strategy will help you engage with your customers for the rest of the year. Whether you want to update your social media profile or run a holiday-themed paid ad campaign, Precision Creative can help. Contact us to get started!