Nobody likes to admit it when they're wrong. However, when it comes to website and marketing content, the editing and proofreading process is essential. They are key parts of having your own website and the creation of digital content. The end goal of editing is to ensure your content is clear, concise, and, most importantly, accurate.
Whether you are drafting a short, informational blog post or developing a long marketing piece, the main goal is to have your content’s quality be on par with your company's standards. Many times, writers think of editing as the process of examining your writing for grammatical errors and misspellings. While this is an integral part, it's not the only element that should be focused on. Editing your digital content is much more than fixing comma splices or correcting misspelled words. Here's everything you need to consider before starting the editing process.
Keep Your Goal In Mind
Every piece of published content is created with a specific goal in mind. It can be anything from fulfilling a particular call to action or promoting a new product or service you have launched. When you re-read your content in the editing process, you want to look for items that do not enhance the goal of your content. These usually can be removed. You also want to think about the payoff you want from your published content. If you find anything that doesn't contribute to your overall goal, it's a good idea to delete those sections. This way, your core point is enhanced and more precise.
Stay On Topic
A key issue that impacts most writers face is their willingness to write on and on until they lose their train of thought. This can lead to uneven or disjointed content, where text strays far away from the primary topic being discussed. Editing successful content means making sure that your content stays on topic at all times. As an example, a blog post about building a fence shouldn’t deviate into the best ways to cut your yard. By doing so, you confuse your readers and can cause them to lose interest in what you have to say.
Keep It Simple
Another key step to creating web content is not complicating things. It's recommended to keep your content short and simple, making it easier for everyone to understand and fully comprehend. This can be modified depending on the type of topics you are writing about. When going back through your content in the editing process, try and put yourself in your reader's shoes and tailor your content to meet how you want them to read it.
Edit With SEO In Mind
Since your content is designed for use on the internet, search engine optimization is going to be a factor in the editing process. You can enhance your content by making sure any header tags use are appropriate, and that keywords are relevant to your topic. You also want to enhance content where there is a smaller amount available.
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