One of the most crucial aspects of any website is pillar pages. These integral pages help you develop authority over a specific topic or topics pertaining to your website. They help your site become recognizable by search engines by reorganizing the content on your site. But anyone can throw some graphics and text together to create a pillar page. It takes a real master to design and develop a successful pillar page that will benefit your site. From understanding topic clusters and subtopics to knowing what a pillar page is and does, there are a lot of moving variables that come with creating a successful pillar page.
What Are Pillar Pages And Topic Clusters?
In its basic form, a pillar page is a piece of content that broadly examines a specific topic pertaining to your site. For example, if you run an architecture website, you may create a pillar page on a particular form of architecture. They tend to be much longer than other forms of content, usually coming in around 2,000 words or more. Pillar pages are then made up of something called topic clusters. These are specific pillar pages that link out to other subtopics that deal with the main topic of your pillar page. These topic clusters make it easier for search engines such as Google or Bing to recognize your content and the authority your website has on specific topics. When it comes to creating beneficial pillar pages, your goal is to make your website as applicable as possible for users to learn about the topics your website talks about.
Choose A Main Topic For Your Pillar Page
Every pillar page deals with a central topic that is relevant to your site. This can be anything from graphic design trends to creating a successful blog. Whatever your topic is, it has to pertain to your site and your business. It's also important to choose a topic that can be broken down into numerous subtopics. For example, if your main topic is graphic design trends, then your subtopics should deal with the specific trends you intend to focus on. Choosing your pillar page's main topic dictates the kind of subtopics you choose for your page. Which brings us to...
Choosing The Right Subtopics
Selecting the right subtopics depends entirely on the main topic you chose your pillar page to focus on. There are crucial steps one must take when choosing the right subtopics for their pillar page. Conducting keyword research is an excellent way of finding out what terms and questions pertain directly to your pillar page's main topic. Once you begin selecting your subtopics, you have to make sure that they fit a certain criteria. Subtopics must be specific and concise while also directly pertaining to your main topic. They must answer common and relevant questions about your main topic while being informational and beneficial to your user. It's also important that these subtopics are able to stand on their own as their own piece of content.
Organizing And Editing Your Pillar Page Cohesively
For a pillar page to work, it first must be understandable and readable to your site's users. Once you have your main topic and subtopics ready, you must organize these topics in a cohesive way that will make sense to your users. While pillar pages are much longer than usual blog posts, it's a good idea to outline your pillar page like a blog post. Begin with an introduction that lets your user know what your pillar page is about and what you plan to do with it. Next, dive deep into each subtopic in an order that is clear and cohesive. Finally, bring everything together with a nice conclusion that resolves everything.
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