Getting your customers or consumer base to buy into your business can be a tricky challenge. We spend thousands of dollars on marketing strategies and campaigns just to convert new users and get more business. But sometimes, even this won't be enough. So what does it take for a company to survive and attract more business? The answer may be more straightforward than you would think.
Every website has something called a call to action. As the name would suggest, a call to action is anything that prompts your users to fulfill a particular action you want them to. This could be something as simple as signing up for a weekly newsletter or something as significant as signing up for a monthly membership. Whatever it is, a call to action must be done right in order for it to work. Here are a few ways to make a great call to action.
Decide What You Want Your Call To Action To Do
Now, this may seem a bit obvious, but you would be surprised by how many people develop a site or a webpage without fully knowing what they want out of their call to action. Before making any first steps, you must know what you want out of your call to action and which webpage to put it on. Maybe you want to sell a subscription of magazines. So wouldn't you want to put that call to action on a webpage that advertises your magazines? For any call to action to work, you must place it strategically on your site and know what you want out of it.
Make The Design Pop (But Keep It Simple)
Have you ever scrolled down to the bottom of a webpage to find a link to another page that sticks out? Odds are this is a call to action. Design is one of the most essential parts of a call to action. You want a design that stands out to the casual user but one that isn't too showy or over the top. Think in basic terms like shape and color. For example, you could have a lime green oval with white text in its center. This is a simple design that also catches the eye. It's important to consider the size of the button as well. You don't want it too big, but big enough that it is clear as day. Ultimately, you need to balance yourself on the tightrope between over the top and engaging.
Test Your Call To Action Out
So you've created your call to action from the ground up. You decided what you want from your call to action and where to put it on your website. You've designed the perfect graphic for it. Now all you need to do is test it out to see if it works. It's always important to test out your call to action before publishing it just to make sure that they run smoothly and efficiently. Nothing turns a prospective user off more than a faulty or weak link.
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