Blog & Case Studies

Catching The Eye: Why Your Logo Is Important

Posted by Precision Creative on Dec 21, 2020 11:17:00 AM
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We all have a favorite design. Whether it's the colorful peacock of NBC or the golden arches of McDonald's, we all have a favorite logo that pops out whenever we see it. These images make such an impact on us because they're vivid, vibrant, something that captivates and mesmerizes us. We've come to associate these logos with their company and brand that we don't even need to hear the company's name to know what it is. 

It doesn't matter what your company is. It could be as small as a corner shop bar or as big as a retail conglomerate that's taking on the world; as long as you have a logo that captures the eye, your business will succeed. But why is this the case? Why are logos so important when it comes to branding one's company or organization? It's okay if you don't know the answer; that's why we're here.  

 

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Hey, Look At That: A Logo That Grabs Attention 

Have you ever seen anyone so beautiful that you had to take not just a double-take, but a triple take? If you answer no, then you're lying. And if you answered yes, then congrats on telling the truth. This basic principle doesn't just apply to human attraction; it can also be applied to the look of a logo or any other artform. Whenever we see a logo that strikes us, we're already hooked on what it's offering. 

This is what makes having a strong and compelling logo such an integral aspect of your marketing strategy. When someone associates your brand with an image they find appealing, they're more than likely willing to partake or purchase whatever product or service your business provides. 

 

Left A Bad Taste In My Mouth: A Logo That Leaves An Impression 

We all know that a first impression can make or break a person. If you end up leaving a good one, odds are you'll make it far. If you end up leaving a bad one, well, good luck anyway. This basic principle also applies to the world of marketing, especially when it comes to designing your businesses' logo. 

Whenever it comes to selling or marketing your brand, it's important to make a lasting impression, especially if it's the first impression. Think of it like a first date. You wouldn't go on another date with someone who talked with food in their mouth and whose hair was greasy, would you? No, of course not. You would go on a second date with someone who was polite and elegant, someone who wowed you from the beginning. 

 

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Remember The Time: A Logo You'll Never Forget 

There are a variety of things no one will ever forget. Their first kiss. The first time behind the wheel of a car. The first dance with the love of your life. When a moment is everlasting, it's etched into your mind forever, never to be replaced by anything remotely as special and meaningful. This can be the same with certain logos. As we said before, logos have lasted forever, not in design, but in our minds. 

 


 

Design A Logo With Precision

Crafting a logo that portrays your brand values and voice is a complex process. Make it easier on yourself by contacting us and allowing us to design a logo that is Powered by Precision! 

Topics: Branding, Business, Logo, Growth, Inbound Marketing, Graphic Design

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