The terms branding and marketing are often used interchangeably. Although the two are closely related, they’re not the same thing - and understanding the difference can help you ensure that your digital communications are on the right track.
Branding: Crafting Your Identity
Your brand is the identity that your company wears. It includes everything from your digital assets to the way that you interact with your customers. Whether they’re an individual or an organization, every member of the professional world has their own brand identity.
Basic brand elements include your logo, your company colors, and the types of stock photography that you prefer to use. More complicated brand elements include your tone of voice, your previous advertising campaigns, and the general impression that you make on your audience.
Branding is the art of creating and solidifying your brand identity. Most branding projects start with a logo, a website, and digital assets. Once those core elements have been established, branding professionals start using them in a way that resonates with your company’s target audience.
Marketing: Reaching Your Audience
Marketing is the art of communicating your brand message to your audience. Modern marketing strategies include search engine optimization, social media campaigns, and everything in between.
Because your brand is the way that customers perceive your company, all marketing efforts will always impact your brand. That’s why it’s important to have a plan and an established identity before you start contact your client base.
A marketing campaign can make your brand seem trustworthy, professional, influential, or sympathetic; the tone that you choose will stick with your brand long after the campaign has come to a close. Creating a brand guide is a great way to make sure that your marketing efforts always represent your company in the correct light.
Marketing Your Brand with Precision
Branding is necessary for successful marketing. Great marketing strengthens your brand. When these two elements work together, the result is a company identity that communicates the perfect message to your audience.
The team at Precision Creative can help you establish a new brand identity, update your current image, or get in touch with the clients you’ve been looking for. Reach out to take the next great step for your company’s brand.