With 2020 in our rearview mirror, it's time to look forward to a new year full of opportunity and new beginnings. And with these new beginnings come a variety of new trends and specials to get used to for the upcoming year. This is most evident when it comes to marketing and branding your business. Each and every year, companies all over the world struggle to keep up with the ever-changing world of branding and digital marketing. We strive to stay on top, ahead of one another, by investing in specific trends and brands, hoping that it will give us the extra push that will make us stand out from all of our competitors.
Each year, new trends come to the surface when it comes to any business or artform. From logo design to digital marketing and photography to branding, every department has its own developments and trends that come around every year. But how does one use these trends to promote their company's brand or image further? First thing's first, you have to know and understand these trends in order to use them. Here are a few prominent branding design trends for 2021.
Using Minimalistic Designs
We've all heard the phrase "less is more" and promptly rolled our eyes at the comment. However, in this case, less is indeed more. When it comes to the look and layout of ones' website, minimal and simple designs have grown increasingly popular over the last several years. These minimalistic designs can be found on a variety of different types of pages. From landing pages to social posts and newsletters to logos, minimalistic designs have become an incredibly popular trend when it comes to marketing one's brand and image through design.
Having Data Visualizations
Everyone knows that seeing is believing. It's why we were all skeptical about Santa Clause or the Easter Bunny. It is only when we are able to see something with our very eyes that we start to believe in it. This same principle is applied to business and how your design impacts your brand and image. Over the past few years, more and more users have grown to appreciate websites that utilize data visualization in order to understand the success or failure of your website. This gives users a better understanding of what they want as a consumer and what you can give them as a producer.
Interactive art has become the next wave in technology when it comes to storytelling. And what's branding if not for telling your businesses' story? With interactive art such as moving logos, your business will pop out to the everyday consumer and leave an impression that will last forever. It has been proven that moving logos are more likely to engage with your consumer base instead of common logos. A company's logo is one of the most integral parts when it comes to marketing and branding ones' business. It's the image that will always be associated with your company. So why not make an intricate and memorable one?
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