In the last few years, content creation has become one of the most significant Search Engine Optimization (SEO) Tools for businesses. The more you publish engaging and relevant content to your users, the higher the chances of getting traffic and leads.
One great way of publishing content is by setting up a blog for your website. Many businesses today have a blog or magazine feature on their website that provides relevant content and helps users with the end goal that is purchasing.
However, not everyone understands why a blog is so crucial to a business. You may even find yourself asking if there is a point to blogging. In reality, what you are asking is if you need a blog, and how it will help your business.
Do You Need A Blog?
Yes, you do. When you look at your business’s marketing goals, one of the first things you will realize is that you need to improve your search engine rankings. Even those with solid ranking status could always use a little more improvement.
You want to be found online, and a great way to do that is to have content on your website that the search engines can index. Your blog will be a significant contribution to this marketing strategy.
Companies that have blogs have better marketing results as statistics from HubSpot will show you. Companies with blogs have 55% more visitors, 97% more inbound links, and 434% more indexed pages.
Will It Improve Your Business?
All things considered, a blog will significantly improve your business. Blogs will keep your content fresh as you continue to update it every now and then with different articles, and angles. With the right key search terms, your blog could provide others with content. If they find the content interesting enough, they may even link to your content in their own. With these backlinks, you get better exposure, which will in turn, boost your search engine rankings.
Blog content also gives you new information to share on social media and in email marketing. These two are very important marking platforms today because many users also search for services and companies on social media. Content on social media reaches a broader audience as thousands of users log on daily.
One of the most significant benefits of having a blog is that it allows you to build trust and loyalty with our audience. Blogs increase brand awareness, help to answer questions, provide helpful information and facts that will eventually help them make buying decisions. This process helps to create trust among users.
Blogging in the Long-Run
An excellent blog has a compounding effect. As the search volume increases, so does the ranking on search engines. This compounds and raises even more. When you blog for a while, some of your posts will start to beat your competitors in performance, which will provide a higher percentage of page visitors. These are known as compounding posts, they appeal to a large part of a business’ target audience and could be the next step in getting your search engine ranking get up there.
Blogging With Precision
By allowing Precision Creative to provide exceptional content to your buyer personas, we can help to position you as a knowledge leader in your industry while also improving your search engine rankings. If you're ready for a blog that Performs With Precision, contact us today.