Best Practices for Creating Marketing Newsletters

Businesses have a large number of ways to promote themselves. Whether it’s through social media, search engine optimization, or other methods, a company can use multiple options to drive business. One of the most common options is through newsletters. By creating one, you are able to attract new customers while working to keep connected to your current client base. If you are creating a new newsletter or looking to update the one you have now, there are tips you can use to ensure it will receive the number of clicks you want. Here are some of the key best practices to use.


Determine What You Want to Include

It can be tempting to fill a newsletter with every detail of what your company is working on. However, this can leave things cluttered and without a sense of focus. You want to ensure that the newsletter you send is centered on one specific area. This may mean highlighting product news, regular blog posts, public relations topics, or other types. Whichever you select, that should be the main area the newsletter text should focus on.

Be Clear on What’s In It

With so many emails that enter a customer’s inbox, many of these newsletters, you want to indicate to customers how you will stand out. Setting expectations of what they will see will give customers a sense of what they are signing up for. You can indicate the frequency they will receive your newsletters, as well as the type of content that will be in them. In addition, you can list if there will be special offers for signing up.

Use Creative Subject Lines

Once you get people to subscribe to your newsletters, there’s still no guarantee they will open them after it enters their inbox. Make sure that the subject line catches their interest and gives them a reason to want to read it. This can be done by having a new subject included for each newsletter you send.

Make It Responsive Across Devices

People check their emails on more devices than just their computers. A recent study showed that up to 42% of subscribers delete emails that don’t appear correctly on their phones. Incorporating a responsive email design ensures that your newsletter can be viewed on phones, tablets, or other devices. There are steps you can take that allow for mobile-friendly design, such as using single columns, a large typeface, and call-to-action buttons that can be tapped using fingers.

Having a newsletter can serve as an excellent method to promote the services you have to offer. By knowing best practices to consider, you increase the likeliness that your newsletter will be opened by your potential customers.

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