Ad Extensions: Understanding What They Are And How To Use Them

Odds are, you've seen an advertisement or two before. The world of advertising is constantly changing to evolve to the new ways we take in information or are given it. One of these specific changes in advertising over the last few years is the use of Ad Extensions. Not familiar with the term? Don't worry about it, that's why we're here. An Ad Extension is simply additional information about certain advertisements. These pieces of new information can be anything from phone numbers to additional links to other pages on your website. Whatever this extension is, it has to deal directly with the original advertisement.

Ad Extensions can be used in a variety of ways. From generating new leads to other pages on your websites to securing calls to your organization or business, Ad Extensions are used for a wide range of goals. But sometimes, understanding how and when to use Ad Extensions can be tricky. Here is everything you need to know about using Ad Extensions.

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Understanding Your Goals And Needs

Every Ad Extension is made for a specific reason. As we said before, these reasons can range from anything to generate leads to increase your conversion rate. Whatever your goal is, you need to tailor your Ad Extension to their particular goal. For example, if you want your consumer base to call you, you'll probably make your Ad Extension in the form of a phone number for them to reach out to you. If you want them to download your app, you'll develop an App extension. The possibilities are endless when it comes to creating Ad Extensions for your site.

Forms Of Ad Extensions

As we've said before, there is a wide range of Ad Extensions and reasons for why they are made. The type of Ad Extension you use is based entirely on your specific goals. A popular Ad Extension that is used by many websites is site link extensions. These Ad Extensions are used to lead your users to a particular page on your website in order to generate new leads and conversions. These site link extensions allow you to measure the click going to specific pages and links as well as giving the chance to create site links specifically for mobile users.

Another popular and beneficial Ad Extension is the callout extension. This form of Ad Extension gives you the chance to include more information about a specific topic or subject on your site. What makes these Ad Extensions different from all the rest is that they are unable to be clicked on. This is why it's so important to write these in specific bullet points instead of long, elaborate text. These Ad Extensions are easy to read and are usually simple texts that also take advantage of extra ad space. Callout extensions also help promote specific details and information about your business and what you do.

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Don't let your site's traffic fall. Contact us today to learn how to use Ad Extensions with a website that's is Powered by Precision!

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