The whole point of a website is to allow visitors to land on the site, consider it legitimate thanks to the simple and unique design, and then make decisions about buying, engaging, or even recommending the business to their friends and family.
To achieve this in real life is a little more complicated, mainly because everyone has access to the internet, and knockoff sites are bound to pop up. To make your business more legitimate and more recognizable in users' eyes and the internet, you need your brand to reflect through the design.
Defining your brand through the website to consumers is an ongoing challenge. However, the more often they see your brand, the more memorable you become. Your website is the central hub of leads, and it is the place to keep your current clients in the know. Therefore, you need to ensure that your web design reflects your brand accurately and clearly.
You need to ensure that users will recognize your business from the word go. If you need help making your website better reflect your brand, consider the following three design tips to help.
1. Keep Consistency in Colors
One of the most important things that you should pay attention to when defining your brand is the colors you use. People pay attention to what they see, and colors stand out more than you would think.
If they get used to seeing a specific color pallet when they visit a business’s website or social media, they associate them with your business. Select your colors and use them everywhere in your logo, web design, and social media. The goal is to let consumers see colors and immediately think of your business.
2. Create And Maintain Consistency
Users appreciate consistency more than you think, especially in web design. A chaotic approach with differences in fonts and formats will not rest easy on the eyes. Something harmonious is more pleasurable to look at and will earn the attention of your users.
Stick to one or two fonts for the whole design and select your format carefully. Maintain the format throughout the website so users can have an easier time viewing your content. Your brand will be well-defined, and users will be able to separate you from others.
3. Prioritize Value
It can be tempting to go for the fancy fonts, big videos, and large image files. However, these elements do not add value to your website. Users tend to prioritize valuable information and relevant factors over flashy items. If your web design prioritizes relevance over flashy designs, your brand will be more recognizable and defined.
A better user experience, adaptability to different screens, relevant information, and simple, legible designs, will separate you from the rest.
Therefore, the next time you create or redesign a website, ensure that you take these three tips. Since the site works as a salesperson day and night, it is an excellent opportunity to define your brand to your audiences.
Brand Your Website With Precision
Do you think your website could use a face lift and some better branding? Contact us today for and start telling your brand's story on your website!